The brand introduced in 1968 became the leading one in the industry of the Cuban cigars.
Initially the Cohiba brand was developed as a medium bodied protocol cigar for presentation only by officials of the Cuban government. But later, since 1982, it was marketed widely.
The initial sizes were the Lancero, the Corona Especiale and the Panetela.
The Esplendido, Robusto and Exquisito were added in 1989.
The Siglo series was introduced in 1992, in salute to the 500th anniversary of Columbus discovery of the Caribbean.
The production of these cigars was initially situated in the El Laguito factory in Havana. In our days the Cohiba series is made also in the Fernando Perez German factory.